July 24, 2006
Oh my! Why is your web browser so excited? Well, probably because it's time for another edition of...
NEW! LET'S ENJOY: PEPSI RED
In light of the overwhelming love of all humanity for Pepsi Blue, that fine carbonated beverage which has now replaced water in most faucets across the world, it seems only natural to introduce Pepsi Red. Or it did, about a month ago. According to reports, "Contents of "Pepsi red" are "Strange balance for the stimulation of the carbonic acid only of the spice flavor and cola to exceed. "Moreover, it is a feature that the impact is large because of red impressive the beverage of contents."
American beverage companies have an odd habit of test-marketing new soft drinks here. It doesn't make a lot of sense - Japanese people don't like soda very much. You can find Coke almost anywhere, and any bar or restaurant will be perfectly happy to serve you "cola" and charge you the same price as they would for "biru", but there isn't really any room for anything else. If Suntory has an extra space in one of their Suntory Boss vending machines - e.g. no new flavors of canned coffee this month - they might have a can of Pepsi Twist available, although "lemon" means something different to Japanese people than it does to everyone else. I see Melon Fanta in certain convenience stores as well, and there are a few generic bubble-gum flavored sodas. But that's about it. So why would you treat Japan as a representative sample population for a prospective American launch? When I lived in Osaka, Vanilla Coke was beating a slow, shameful retreat from vending machines in advance of its upcoming failure in the American market. The version of Coke that was supposed to bring joy back into the bloated hearts of all those Atkins fuckers debuted with a gigantic advertising campaign and thoroughly embarassed its ancestors back in summer 2004 shortly before doing the exact same thing in the USA. (I should ask someone if they tried Coke Blak here before I arrived.) So I don't know if Pepsi Red will ever make it to to the US. It's already gone from stores and nobody liked it except for me and one of the Canadians, so it was hardly much of a financial success, but that hasn't stopped them before.
Yes: I liked it. It was kind of weird, but it retained the better characteristics of a caramel-based soda while incorporating a cinnamon taste that was enough to stimulate the taste buds without being too strong. At least I think it was cinnamon. Someone else thought it was ginger. According to another source, "I hear that Suntory Limited newly puts "Pepsi red" on the market, this power is accelerated, and the activation of the carbonic acid market was attempted this time. Do you feel a still pungent sharp taste until guessing from the image of red though "Cola of the spice flavor" cannot imagine very much?"
So that's something that should be considered as well. Speaking of things that are beyond imagination:
NEW! LET'S ENJOY: UNBELIEVABLY PAINFUL DORITOS
I've mentioned odd packaging decisions by Doritos Japan before, but this is really something special. As anyone who has taken a marketing class will tell you, the conventional approach would be to disassociate your brand from the sensation of having your nuts squashed by a strange man in an orange bodysuit, let alone a strange man in an orange bodysuit who has grabbed your ankles for extra leverage while squashing your nuts. But Doritos Japan is not bound by the tired old conventional wisdom that the promise of excruciating pain is not a selling point, or that sadomasochist latex enthusiasts do not represent a large enough target market for a major product launch.
According to the back of the bag, these fellows have a blog, where you can see the guy in the orange suit fantasize about naked women while he tries to work, and you can also see the guy in the yellow suit hover indecisively over conveyor belts of food. (Sex, presumably, is no longer much of an issue for him.)